The HKU Master of Arts in Creative Communications offers an intensive programme to expand your creativity, identify your own creative values, and discover your impact and signature of Creative Communications for growth in the 21st century.
MASTER OF ARTS IN THE FIELD OF CREATIVE COMMUNICATIONS (MACC)
ANNOUNCEMENT: Scholarship Opportunities
The School of English is pleased to let you know that we offer new scholarship opportunities for TPg students admitted in 2025-26 as follows:
| Nature | Name | Eligibility | Place | Award Amount | Application |
|---|---|---|---|---|---|
| Entrance Scholarship | Entrance Scholarship for the Master of Arts in Creative Communications | Full-time local and non-local students | Determined by the Selection Committee each year | Determined by the Selection Committee each year | No need to submit a separate application form for this Scholarship, as all eligible local and non-local applicants are automatically considered upon their submission of a full admission application by 12:00 noon (GMT +8) March 31, 2025, on the basis of academic merit. |
| Entrance Scholarship | Faculty of Arts Scholarship for Local Students | Full-time local students | Determined by the Selection Committee each year | Up to 20% of the total tuition fee | No need to submit a separate application form for this Scholarship, as all eligible local applicants are automatically considered upon their submission of a full admission application by 12:00 noon (GMT +8) March 31, 2025, on the basis of academic merit. |
| Upon completion of studies | Academic Excellence Scholarship for the Master of Arts in Creative Communications | Final-year full-time local and non-local students |
Determined by the Selection Committee each year | Determined by the Selection Committee each year | No need to submit a separate application form for this Scholarship, all eligible students are automatically considered on the basis of academic merit upon completion of the programme. |
Update: August 11, 2025
application
Opens at noon (GMT +8) on October 22, 2024.
For latest admission information, please visit the Admissions Office, Registry’s website at
https://admissions.hku.hk/tpg/programme/master-arts-field-creative-communications
For links to application documents, please visit:
https://admissions.hku.hk/tpg/programme-list
DEADLINES FOR APPLICATION
Round 1: 12:00 noon (GMT +8), December 10, 2024
Round 2: 12:00 noon (GMT +8), March 31, 2025
Programme fee
2025-26: HK$280,800 per annum
Candidates who have accepted a conditional offer will be asked to pay the 1st instalment of tuition fees.
***Once you have paid the initial deposit to secure your place on the programme, please note that it is NOT transferable to other Taught Postgraduate Programmes at HKU or refundable in any way.***
DESCRIPTION
The Master of Arts in the field of Creative Communications programme is offered full-time over one year. This unique academic programme opens the often mysterious door of creativity as nothing less now than a necessity for emerging leadership, professional promotion, and creative collaborations across every disciplinary and multilingual background. Top CEOs and industry leaders already recognize the key of creativity to their success stories.
With an emphasis on language and discourse, and rooted in prestigious research and practice at HKU, the MA welcomes all emerging professionals to expand their global footprint and creative impact. The MA opens out creative foundations and futures of professional leadership, whether in an individual project, for example, such as a film or memoir; or in a professional context, such as app development or architecture. Participants in the programme will discover and expand their creative adaptability and competitive muscle in theory and practice, life-changing and transformative for expanding audience, clients, and professional impact.
Admission requirements
To be eligible for admission to the programme, a candidate shall satisfy both the University Admission Requirements and the Programme Specific Requirements as listed below:
(a) shall comply with the General Regulations;
(b) shall hold a good Bachelor’s degree of this University; or a qualification of equivalent standard from this University or another comparable institution accepted for this purpose; and
(c) for a candidate who is seeking admission on the basis of a qualification from a university or comparable institution outside Hong Kong of which the language of teaching and/or examination is not English, shall satisfy the University English language requirement applicable to higher degrees as prescribed under General Regulation G2(b).
The programme has set its minimum requirements with regard to TOEFL and IELTS as follows:
| Test | Minimum requirement | |
|---|---|---|
| TOEFL: Paper-based test (PBT) | Overall score of 550 with 4 in Test of Written English (TWE); or | |
| TOEFL: Internet-based test (iBT) | Overall score of 80 with 25 in Writing; or | |
| IELTS | Band 7 with no subtest lower than 5.5 |
Note: Only TOEFL/IELTS scores recorded in the two years before the date of application are considered.
(d) shall satisfy the examiners in a qualifying examination and/or interview if required.
Programme LEARNING OUTCOMES
On successful completion of the Master of Arts in Creative Communications programme , students should be able to:
- Demonstrate knowledge of history and contemporary practices in the field of creativity and creative communications in English, with a focus in the field for the multilingual and global creative professional.
- Analyze with critical and creative skills in the practices of creativity and creative communications internationally, across contemporary and fluid developments of genre and multimedia platforms.
- Analyze the problems and productive junctures of period, expectation and craft in acts of creative staging and communications, along with the identifying major and pivotal moments in making creative decisions for both development and impact of a growing project
- Identify and practice critical and creative strategies of macro and micro revisions through collaborative workshops and studios, developing expertise in creative construction and impact
- Preparations and stagings of original creative signature in multilingual contexts eligible for presentations, projects, artistic works, and professional development.
- Prepare for creative participation in a professional field or personal project through guided work in the ‘built environments’ of contemporary creative media and communications for greater distinction, impact and leadership.
Click here for the pdf version.
Credit Unit Statement
Click here for the pdf version.
Programme Structure
The Master of Arts in Creative Communications programme is a one-year course that runs over two semesters. In Semester 1, students will take two core courses and three elective courses. In Semester 2, students will complete two elective courses and a capstone course, where students have the opportunity to design and produce their own creative project.
Please find the Syllabuses 2025-26 for your reference.
Programme Requirements FOR THE MA IN CREATIVE COMMUNICATIONS
The programme consists of 60 credits, including two compulsory 9-credit courses, five 6-credit elective courses that cover different areas of creative practice, and a compulsory 12-credit Capstone Experience.
Course Offerings in 2025-2026
HKU Calendar for the Academic Year 2025-26 (For Undergraduate and Taught Postgraduate Students)
Semester 1 COURSEs
COMPULSORY COURSES
| Course Code | PROGRAMME | |
|---|---|---|
| ENGL7507 | Creative Foundations: Macro Structure and History (9 credits) | |
| ENGL7512 | Constructing and Staging Creative Perspective (9 credits) |
ELECTIVE COURSES (3 COURSES FROM THE FOLLOWING OPTIONS)
| Course Code | PROGRAMME | |
|---|---|---|
| ENGL7514 | Internship: The History of Practice (6 credits)* | |
| ENGL7519 | Building Characters Across Media (6 credits) | |
| ENGL7601 | Imagining Heritage in New Media Art (6 credits) | |
| ENGL7604 | [Playing with] Digital Media: Navigating the Metaverse (6 credits) | |
| ENGL7606 | Interdisciplinary Multimedia Narratives (6 credits) | |
| ENGL7612 | Short Film Production (6 credits) | |
| ENGL7615 | Content Marketing: Strategy, Creation, and Social Media Management (6 credits) |
SEMESTER 2 Courses
ELECTIVE COURSES (2 COURSES FROM THE FOLLOWING OPTIONS)
| Course Code | PROGRAMME | |
|---|---|---|
| ENGL7510 | Workshopping Your Creative Vision (6 credits) | |
| ENGL7514 | Internship: The History of Practice (6 credits)* | |
| ENGL7518 | Corporate Storytelling (6 credits) | |
| ENGL7602 | Exhibition Design (6 credits) | |
| ENGL7605 | Playful Creation: Meaningful Game Design (6 credits) | |
| ENGL7607 | Roleplaying Games: Performance and Practice (6 credits) | |
| ENGL7611 | Artistic Creativity and Narrative in Music Design (6 credits) | |
| ENGL7613 | Integrated Marketing Communications (6 credits) | |
| ENGL7614 | Documentary Filmmaking (6 credits) |
*Students may choose to enroll in ENGL7514 in either Semester 1 or Semester 2.
COMPULSORY CAPSTONE Experience
| Course Code | PROGRAMME | |
|---|---|---|
| ENGL7995 | Capstone Experience: The Happiness Project (12 credits) |
CONTACT
Dr. Brandon Chua
Executive Director-cum-Chief Examiner (MACC and MFA)
Programme Director
School of English
The University of Hong Kong
E-mail for enquiries: macchku@hku.hk
Frequently Asked Questions (FAQs)
1. Does the MA in Creative Communications offer a part-time study mode?
2. Can I write to you in Chinese?
3. I have been accepted to your programme and have made my deposit, but I have changed my mind. Can I get a refund of my initial deposit?
4. Can I register my referees with their personal email addresses?
5. I would like to update my referee information/change my referee, what should I do?
For update of referee information, please provide us with the new information for our handling.
For change of referee, please advise which of the two referees would you like to be replaced and provide us with the following information of your new referee:
Title: Miss/Mrs./Ms./Mr./Prof./Dr.
Name:
Position:
Company:
Email:
Mobile:
Relationship:
Please note that we shall accept E-reference from official university/company email addresses only. Referees with personal email addresses (e.g. gmail, 163.com, etc.) will not be considered.
6. What is the IELTS/TOEFL score requirement?
The specific requirements for TOEFL and IELTS for our Master of Arts in the field of Creative Communications programme have been stipulated in the document linked below, under “Admissions Requirements”:
https://sweb.hku.hk/tola/servlet/ApplicantDownloadForm/getForm?pREF_CODE=R357&pDOCUMENT_TYPE=PROGRAMINFORMATION&pVIEW=Y
Please further note that only TOEFL/IELTS scores recorded in the two years before the date of application are considered. IELTS Indicator and TOEFL Special Home Edition are not accepted.
7. If the medium of instruction for my degree is in English, can I be exempted from submitting the language test score?
Applicants who studied in an English-medium university will have to submit a document proving that the language of teaching and examination for their undergraduate degree was in English for our consideration.
Please further note, however, that the aforementioned document submitted is subject to review and consideration with approval being granted on a case-by-case basis.
