Intertextuality and metadiscourse in an online community: “Fixing” posts and “locking” threads
3 Mar 2023(Virtual Zoom) 9:30 am -11:00 am, Friday
Abstract
Intertextuality – the idea that all texts and conversations are linked to other texts and conversations, and that people make and infer meanings in discourse through making and interpreting these links – is fundamentally connected to metadiscourse, that is, discourse about discourse. In this talk, I explore the specific ways in which, and for what purposes, these phenomena are intertwined at the micro-interactional level in one online community. Using the perspective of interactional sociolinguistics to examine users’ posts to discussion boards affiliated with a popular weight loss app, I focus on two inherently metadiscursive activities: when a user “fixes” another poster’s post (i.e., by adjusting the content and adding some version of “I fixed it for you”) and when a discussion board moderator “locks” a thread that has violated one or more community guidelines (i.e., by posting a message that announces the guideline violation and indicates that future posts to the thread will be prohibited). I identify and explicate intertextual linking strategies that facilitate these activities, both linguistic (e.g., word repetition, deictic pronouns) and multimodal (e.g., emojis, symbols, and GIFs). I also highlight the role of these actions in constructing shared understandings, interactional norms, and engagement in the community.
||Biography
Cynthia Gordon is Associate Professor of Linguistics at Georgetown University. Her research focuses on how meanings, relationships, and identities are constructed in digital discourse, in food-related communication, and in family interaction. Gordon is author of two books: Making Meanings, Creating Family: Intertextuality and Framing in Family Interaction and Intertextuality 2.0: Metadiscourse and Meaning-Making in an Online Community (both Oxford University Press). She is co-editor of Approaches to Discourse Analysis (Georgetown University Press) and co-editor (with Alla Tovares) of Identity and Ideology in Digital Food Discourse: Social Media Interactions Across Cultural Contexts (Bloomsbury).
||Zoom Details
Zoom link: https://hku.zoom.us/j/97158415907?pwd=K3paTStLVjR3L0N1eHFpa2w0OEREUT09
Meeting ID: 971 5841 5907
Password: 800333
Livestream will be available at Room CRT-7.45, 7/F, Run Run Shaw Tower, Centennial Campus, HKU